As the B2B man, cheeky-southerner and general bike geek, Ben is the go-to man for all club + retailer endeavours at Bikmo. With a background in Sports Nutrition, he’s also the go-to-man for the rest of the team when they have a sportive or a race fast approaching.
First name: Ben Surname: Amer Location: Chester/Leeds Background: Sports Nutrition
What bikes do you own?
Custom Trek Madone and a Raleigh CX bike
A custom Appleman road bike, mechanical Super Record Enve wheels and kit (bike art at its finest)
Favourite ride or trail?
Isle of Wight (my home), Yorkshire (second home) or the Alps
Favourite cafe/coffee shop?
Laynes Espresso in Leeds
Coffee of choice?
What motivates you about riding?
Escaping, unwinding, pushing myself as hard as I can, and the general health element. Oh an being able to eat more, a lot more.
Riding tunes (riding turbo obviously)
Foo Fighters. I prefer Netflix for turbo training though, get lost in something for an hour and job done
When not riding where can we find you?
Working, looking at bikes, running, walking or in the cinema
Favourite thing about Bikmo?
We created it! Insurance made by cyclists, for cyclists. No bull s#!t