Life for Red Bull’s rising freeriding superstar, Matt Jones, is pretty awesome right now.
No newcomer to the mountain bike community, the 23-year-old Brit has already established a stellar slopestyle reputation since starting riding at the age of 10.
Following his successes on the Crankworx World Tour and wins at DMR Dirt Wars and Zurich Jumppark Dirt Contest this year, Mr Matt Jones has teamed up with Red Bull to produce an awe-inspiring and jaw-dropping film which sees Matt push the boundaries of the possible and master world firsts in freestyle mountain biking.
Perhaps one of Red Bull’s most enchanting productions, the film uses an advanced editing technique, ‘rotoscoping’, and in-camera slow motion effects to reveals how Matt visualises each and every trick in minute detail before he takes to the saddle and hits the dirt.
Filmed on a purpose-built trail at Rushmere Country Park, ten minutes from Woburn where Matt grew up, we see Matt execute previously unconceived and mind-blowing stunts including the Hitching Post, the Bum Slide and the Corkscrew. In a series of out-takes, we also see Matt’s grit and determination as he attempts the tricks over and over again until he is satisfied that his landing is flawless and the technical challenges he has set himself are perfected.
We were stoked to be at the exclusive premiere in London’s Omeara venue where Matt spoke about the physical challenges he faced in the making of this movie. Following a fall in New Zealand, Matt broke his wrist meaning the trail build he had planned was pushed back and frustrating for him because he had fully intended to roll his sleeves up and quite literally muck in.
With the support of an epic and highly committed on-site team, the remarkable build was completed to Matt’s exacting specifications. Matt was given the all-clear to ride and the show commenced in June 2017, wrapping just 2 months later. Then over to the studio where the in-house team at Cut Media had their own technical and time-consuming challenge of editing thousands of individual frames and cutting the footage to produce the final film. And we’re sure you’ll agree that they have created a ground-breaking masterpiece.
So enough words from us – check out Red Bull and Matt Jone’s “Frames of Mind” for yourself. And if you want to get more of a Matt Jones fix, check out his YouTube channel here.