What to do when it’s your birthday approaching and 1) its a milestone birthday, and 2) you happen to be the legendary Eddy Merckx. In this case, it seems a no brainer to release a limited edition steel race bike.
Eddy 70 is the first metal bike from the new Merckx Heritage collection, all of which take inspiration from Eddy Merckx’s legendary cycling history in terms of colour and design. The collection of bikes will be numbered from 1-70, with the number 1 bike of course going to Eddy himself. That then leaves 2-70 up for grabs, with the Eddy70 available to purchase from today, according to an article published on the Bicycling site. Interestingly, when a buyer purchases an Eddy70, they can track the process via Facebook, until the bike is delivered to their local dealer on Eddy’s birthday – July 17th.
“Everyone knows that I was always obsessively focused on the equipment that I rode on. That is still the case now. And as a result, I wanted only the best and most modern components and materials for this bike. The aim was absolutely to make a high performance, contemporary racing bike and not a replica of my old racing bike,” Merckx explains.
If you decide this bike is for you, and let’s face it, it’s a pretty stunning piece if a little on the pricey side, each bike will then be delivered to an Eddy Merckx dealer of your choice. Inclusive of the bike, you will also receive some pretty nice add-ons including an autographed coffee table book documenting Merckx’s famous career, as well as a signature from Merckx on the bike itself.
More information can be found on the site: eddy70.com.
We might just add this to our growing Eddy Merckx memorabilia collection. If like Eddy, road cycling is your discipline of choice and you would like to find out more about insuring your steed, check out our page on road cycling insurance.